PRIMAL MOVEMENT

Commissioned from Primal Gym Academy to drive new membership. The brief requested that we focus on authenticity and addressed the usual misconceptions and intimidating nature of joining a new gym. Primal is located in the heart of Leslieville, Toronto and has a phenominal reputation for being inclusive, supportive and socially active within the community.

2018 | 2 x 90 SECONDS  

• Cinematography by Leen Tangney

• Produced by Aine Corby

• Directed / Edited / Sound Designed by Ken Simpson

• Developed through MediaOne Creative

PRIMAL ACADEMY (OLIVIA’S STORY)